Clase Azul Tequila. Eager to grow, the partners accepted the offer and doubled production. Life Cycle. Clase Azul Mezcal; Clase Azul Mezcal ... RATINGS & REVIEWS. Mezcal Clase Azul is made in the state of Durango where the extreme climate, the rich minerals of its soil, and the source of natural springs in the area, give particular force and complexity to its notes, making it a different mezcal than what is produced elsewhere Mexico. Clase Azul makes tequila and they one mezcal. Teq ... Stores and prices for 'Clase Azul Cenizo Mezcal Joven, Durango' | tasting notes, market data, prices and stores in Mexico. enter this site only if you are of legal drinking age by clicking "enter", you agree to the terms of use & the privacy policy of this site. Clase Azul Mezcal 750mL. Another critical turning point came during the 2008 financial crisis, when Clase Azul was approached by a group of wealthy celebrities interested in making an investment in return for a stake in the company. For the complete list of Forbes’ Small Giants, click here. The decanters of Clase Azul's various tequilas and mezcal . Prices include container deposit fees where applicable. Availability: Item usually ships within 1-3 business days from Mike's Wine and Spirits, 1110 Westport Road, Kansas City, MO 64113. While studying marketing, he figured it out: They needed to start over with new packaging and diversify their markets and customers. Clase Azul, the ultra-premium tequila brand owned by master distiller Arturo Lomeli, introduced its very own mezcal offering in 2015. Due to COVID items may experience unexpected delays. Sanchez read it and told him not to sign: it would give the importer all rights to Lomeli’s business in the United States. Mezcal is the name for the family of Mexican alcoholic spirits distilled from various species of the Agave genus, known as Maguey. In 2001 Lomeli was introduced to Tomás Zaldívar, who was working with artisans in Santa Maria to make high-temperature ceramics, the kind needed to properly package tequila. Mezcal Clase Azul. Vazquez didn’t think the business was worth the effort, so Lomeli bought him out of the company and continued on his own. The work they’ve provided has revitalized the local economy. In recent years, they’ve begun extending the reach of the brand, opening up Clase Azul boutiques, expanding their product line to include pottery and working with the Milan-based Istituto Europeo Di Design to create lamps, mirrors, and other products from its ceramic decanters, all to “share the historical, cultural and luxurious aspects of Mexico with the world.” It seems to be paying off: Clase Azul generated $55 million in revenue last year, all without taking a cent of outside funding. Clase Azul Mezcal. Clase Azul makes tequila and they one mezcal. Within six months, sales had tripled, and Sanchez joined the company to manage its finances. Avg. They also decided it was unwise to bring in outside capital to finance faster growth. But what would he call it? If you want to buy Mezcal Clase Azul, at Drinks&Co you will find the best prices for Mezcals Clase Azul. Mezcal Clase Azul is made in the state of Durango where the extreme climate, the rich minerals of its soil, and the source of natural springs in the area, give particular force and complexity to its notes, making it a different mezcal than what is produced elsewhere Mexico. Tequila, is often decribed as a sub-category of Mezcal. ex. He traveled to Mexico City to trademark the name, only to find that it had already been taken. In 2002 Lomeli contacted Juan Sanchez, a children friend and brother of his first wife, who was working as a banker in San Francisco and asked him to review a contract in English—which he could not read—that he had received from an importer he had been using in San Diego. Complimentary Gift Card Messaging. From the superior tequila, to the unique & beautifully handcrafted bottles, Clase Azul is 100% authentic in every way. The fermentation process using stone piles and red oak, contribute to notes of ripened fruit. Mezcal. CEO Arturo Lomeli and his partner, Juan Sanchez, president, own 100% of Clase Azul. Get into the beautiful world of sipping tequilas and let's Drink Up! So he teamed up with a friend named Hugo Luna Vazquez to make and sell a pomegranate punch they branded La Pinta. I also wrote Street Smarts: An All-Purpose Tool Kit for Entrepreneurs with serial entrepreneur Norm Brodsky. In 2019, Lomeli and Sanchez received a $1 billion offer for the company. Distillery: Productos Finos de Agave. Users have rated this product 4.5 out of 5 stars. Of the 180 employees who work at this Clase Azul location, 80% are women who grew up in poverty and with little, if any, formal schooling. What better name for his tequila, he thought, than “azul,” the Spanish word for blue? Over one hundred Mexican artisans go to work meticulously handcrafting each bottle. Yola Mezcal is dedicated to traditional production methods and paying their workers in Mexico a fair wage. Mezcal Clase Azul is created using 100% Cenzino Agave, which grows wild in the state of Durango. Brand. But the deal fell through, leaving them with too much inventory and too little cash. People hype the hell out of this stuff. This website was created in 2016 by two “agave advocates” who desired a platform that cataloged every mezcal available on the market. The fo ... Stores and prices for 'NV Clase Azul Cenizo Mezcal Joven, Durango' | prices, stores, tasting notes and market data. Mezcal Reviews on Twitter All products may not be available in all stores. Mezcal Clase Azul is created using 100% Cenizo Agave, which grows wild in the state of Durango. The word “clase” popped into his head, and like that Clase Azul was born. Mezcal Reviews on Facebook 2. I have been writing about business for the past 34 years and have authored five books along the way. I write about entrepreneurs and entrepreneurship, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation with Forbes Insights. The next year they came out with a tequila called El Teporocho. With a database of over 1,000 bottles, Mezcal Reviews is the best place to find and review mezcal, destilado de agave, sotol, and more. (No reviews yet) Write a Review Joven. I whole heartily agree it's mediocre. Clase Azul (750ml) Clase Azul (750ml) Clase Azul. Its black matte decanter is hand-crafted by … Reviews Product Name. I have been writing about business for the past 34 years and have authored five books along the way. Both products were total flops. They turned it down. Clase Azul Mezcal 70 cl. Clase Azul Mezcal. Here's our take on two super-premium tequila choices available for the connoisseur. 3. NOTE: Prices subject to change without notice. Lomeli, along with business partner Juan Sanchez, provide them with two meals a day, transportation, daycare and school tuition. Paced growth, using their own cash flow, made more sense for them. Clase Azul Mezcal, Mexico, La Laguna, Durango $ 279.99 $ 373.32 / 1000ml. Critics Score- Opinions expressed by Forbes Contributors are their own. Buy Clase Azul Mezcal Online. After college, he had opened a bar, only to find that he didn’t care for the scene. He wanted to make high-quality tequila and put it in bottles so beautiful that they would only be upcycled. Mezcal is the name for the family of Mexican alcoholic spirits distilled from various species of the Agave genus, known as Maguey. A great spirit in a great package is a rare combination, but Clase Azul manages to deliver something really special, and for the tequila connoisseur, something to … Users have rated this product 4.5 out of 5 stars. 'King of Tequila' 'Best Ever' all over the place. Spirits & Liqueurs. Clase Azul Durango (Cenizo), $200 at Zee. Clase Azul Tequila, known for bringing you the beautiful painted porcelain bottles of Jalisco's finest spirit has branched out into mezcal. Mezcal Clase Azul is created using 100% Cenzino Agave, which grows wild in the state of Durango. I'll explain. All Rights Reserved, This is a BETA experience. Don’t fall for it in this case as it is just OK – certainly not worthy of the price for what’s in the bottle. In addition, I have written three books with coauthors, including two with Jack Stack, CEO of Springfield Holdings Corp. and pioneer of open-book management: The Great Game of Business (named one of the 100 best business books of all time) and A Stake in the Outcome about building an ownership culture. Reference TE-0143. It is a classic tequila move: big brand, cool bottle, good marketing = $200 bottle! Clase Azul is a premium 100% authentic from the tequila crafted in a small town named Santa Maria Canchesdá. The next year, Lomeli studied the arts of ceramic- and tequila-making, and in doing so, the vision for the company began to crystalize. The Santa Maria community is representative of what Lomeli and Sanchez believe is their business’ ultimate purpose: “to celebrate the magic of Mexican culture and artistry, while transforming lives through positive engagement.”. Clase Azul Mezcal Cenizo Tequila Review. Clase Azul . sales tax ... Be the first person to review this product. Also from 'Tequila Clase Azul' producer (7) Learn more. Lomeli, who had been living in San Diego, moved back home to Guadalajara, where he could monitor every peso that left the company. In 1971, Jimenez's grandfather bought a mezcal farm in San Juan del Río. They developed a plan to eliminate all cash expenditures that weren’t absolutely necessary, while delaying others and accelerating the collection of receivables . Jalisco, Mexico. Lomeli and Sanchez searched for a new source of outside funding before accepting that they would have to solve the problem on their own. From the superior tequila, to the unique & beautifully handcrafted bottles, Clase Azul is 100% authentic in every way. For them, no amount of money was worth giving up the chance to build a business on their own terms, all while supporting their community and sharing their native land with the world. Until I tried it. Wine Cellar/Distillery. Clase Azul Mezcal Durango 70cl / 40% Add to Wishlist. After the crisis had passed, the partners found themselves with a greater appreciation for the importance of efficiently managing cash flow and maintaining comfortable profit margins. Tequila: Clase Azul Mezcal. Mexico- Made in Durango, Mexico from wild Cenizo Agave and undergoes a very traditional production process that includes natural spring water, rich minerals and an ancestral distillation process. Clase Azul Mezcal is adored for its roasted agave, sweet, spicy and caramel flavor notes. Styles. Most Mezcal's are Oaxacan mezcal, mind you, but mezcal from the Mexican state of Durango is the real deal. The region -- known for extreme climate, mineral-rich soil and local natural springs -- contributes to the powerful and complex profile that differentiates our mezcal from those produced in the rest of Mexico. 41125 Reviews Rated excellent by our customers Worldwide delivery We deliver to more than 55 countries Free UK Mainland standard delivery on orders over £100 Home. $450.00. In an effort to discover what he and Vazquez had been doing wrong, Lomeli went back to school in 1999. Yola Mezcal provides a place where the women of Oaxaca can have steady work; their bottling facility employs only women. In 2008, I teamed up with Paul Spiegelman, founder of BerylHealth, to launch the Small Giants Community (www.smallgiants.org). The region -- known for extreme climate, mineral-rich soil and local natural springs -- contributes to the powerful and complex profile that differentiates our mezcal from those produced in the rest of Mexico. Clase Azul makes tequila and they one mezcal. The area’s climate, the soil rich in minerals and the natural springs all create a unique and complex Mezcal. I previously wrote Small Giants: Companies That Choose To Be Great Instead of Big, which was a finalist for the Financial Times/Goldman Sachs Business Book of the Year award. Select products may be available to customers in limited quantity. Clase Azul Mezcal Joven 750ML. Proof: 80 (40% ABV) Origin: Mexico. “I hated working with drunk guys,” he says. Mezcal brought to you from well known tequlia brand Clase Azul. Mezcal Clase Azul, hand-crafted by Mexican artisans, is made from Cenizo Agave in the state of Durango, where natural springs, rich minerals and a traditional distillery process, making it an entirely different mezcal than produced in the rest of Mexico. $249.99) (5 reviews) Write a Review. Over the course of the next two decades, the company grew in fits and starts, with several defining moments along the way. © 2020 Forbes Media LLC. Lomeli was inspired by Zaldívar, the work he was doing, and how it benefited those he employed, and they decided to work together. Clase Azul Mezcal. Clase Azul. Mezcal Clase Azul is made in the state of Durango where the extreme climate, the rich minerals of its soil, and the source of natural springs in the area, give particular force and complexity to its notes, making it a different mezcal than what is produced elsewhere Mexico. Some folks give /u/bbum a lot of flak for calling it mediocre all the time, and I was in that camp for a bit. Size: 750mL. Clase Azul Mezcal Durango. Purchase it at Drinks&Co at the best price, easy, quick and safe. Agave spirit brands are responsible for marketing and selling the product of distillers in Mexico. CLASE AZUL MEZCAL 750ml. Mezcal is the name for the family of Mexican alcoholic spirits distilled from various species of the Agave genus, known as Maguey. Lomeli, who grew up in Guadalajara in the Mexican state of Jalisco, got into the liquor-making business in 1997 when he was 24. We invite you to experience the magic of our tequila, created by our community of artisans who share their vision, heart and soul in each and every unique and handmade bottle of Clase Azul. Mezcal. Mezcal Reviews on Instagram, © Mezcalerbro 2016-2020 •  Privacy & Terms, Mezcalosfera Tobala/​Madrecuixe – Felipe Cortés, Mezcalosfera Tobala/​Verde/​Madrecuixe/​Cuixe/​Espadin – Felipe Cortés. Product description. Clase Azul is produced at the Productos Finos de Agave at Nom 1416, situated in the Jesus Maria region of Arandas in Los Altos Highlands region of Mexico. Clase Azul Mezcal is truly unique from beginning to end! Instead, they set up their own import company, Tequilas Premium Inc., which they used to import and distribute Clase Azul products to the United States for two years until 2005, when Southern Glazer’s Wine & Spirits, the world’s largest alcohol importer and distributor, picked up the brand. Clase Azul Tequila Reposado. Lomeli had eyes for the female star, Barbara Mori. In 2000, the first bottle of Tequila Clase Azul Reposado, which takes up to 12 months to age in wooden casks, came on the market. At around $80, Clase Azul Reposado doesn’t come cheap, but it is delicious with a packaging that shows great love and care for the spirit inside the bottle. The underground baking process produces sweet notes of peanut, brown sugar, honey, ash, wood and chocolate. Clase Azul bills itself as a high quality tequila, which does come in a beautiful unique decanter bottle.The Reposado has zero burn, is smooth and tastes like cream soda, but even more sugary.It is more balanced than the blanco and is sweet and has a soft finished taste. The decanters of Clase Azul's various tequilas and mezcal. Tequila, is o ... Stores and prices for 'Clase Azul Cenizo Mezcal Joven, Durango' | prices, stores, tasting notes and market data. Clase Azul Spirits, the World’s first luxury brand from Mexico -and creators of ultra-premium Clase Azul Tequila and Clase Azul Mezcal – will unveil the most luxurious GOLD tequila in history on August 1, 2020. Season 1, Review 22 This is just one of the Amazing styles of Tequila Clase Azul makes! Follow @mezcalreviews Clase Azul Mezcal at Reforma Modern Mexican in Tucson, AZ. The most recent one is Finish Big: How Great Entrepreneurs Exit Their Companies on Top. Mezcal Clase Azul is made from Cenizo Agave, which grows wild in the Mexican State of Durango. Authenticity has been the byword of Clase Azul Tequila since 2000, when founder Arturo Lomeli started producing world-class tequila and mezcal, not to mention the handcrafted ceramic decanters in which his spirits are packaged and sold. In the small Mexican town of Santa Maria Canchesda, over 100 artisans dedicate their time to creating each bottle one at a time. View photos, read reviews, and see ratings for Clase Azul Mezcal. An employee paints one of the Clase Azul decanters in the factory in Santa Maria Canchesda. The most recent one is Finish Big: How Great Entrepreneurs Exit Their. Certain brands, like Marca Negra or El Jolgorio, are collections of mezcals from different producers. You may opt-out by. But, as its reputation grew, Clase Azul continued to attract the attention of investors and buyers. Mezcal Reviews is the internet’s essential resource for finding detailed information about agave spirits and reading reviews from fellow enthusiasts. 5 (1 Review) FREE UK Mainland standard delivery. In the small Mexican town of Santa Maria Canchesda, over 100 artisans dedicate their time to creating each bottle one at a time. I understand Arturo waits more than 9 years to harvest his organic agaves, and some say that is why it has such a sweet taste. Price (ex-tax) $142 / 750ml. Maximum quantity available reached. Clase Azul Mezcal Durango. Mezcal Clase Azul is made 100% from Cenizo Agave, which grows wild in the State of Durango, where the extreme climate, the rich minerals of its soil, and the source of natural springs in the area, give particular force and complexity to its notes, making it an entirely different mezcal than what is produced in the rest of México. Known for the care, time and trouble spent making their tequilas, Clase Azul intended to connect with the very culture of Mexico for this smoky, smooth spirit. In Stock €286.80. The region -- known for extreme climate, mineral-rich soil, and local natural springs -- contributes to the powerful and complex profile that differentiates our mezcal from those produced in the rest of Mexico. In the late 1990s, a Mexican telenovela called Azul Tequila was all the rage. Another critical turning point came during the 2008 financial crisis, when Clase Azul … Clase Azul Reposado is probably the most disappointing bottle I've tried. While headquartered in San Francisco, its bottles are made in the mountainous Mexican town of Santa Maria Canchesda, population 1,750. Azul decanters in the Mexican state of Durango two super-premium tequila choices available the! Tucson, AZ punch they branded La Pinta one of the Agave genus known! Of investors and buyers grows wild in the mountainous Mexican town of Santa Maria Canchesda over! Branched out into mezcal bottles, Clase Azul is a classic tequila move: Big,! 'Best Ever ' all over the course of the Agave genus, as! For a new source of outside funding before accepting that they would only be upcycled 's finest spirit has out. Offering in 2015 Origin: Mexico in Tucson, AZ from the Mexican state of.... Decribed as a sub-category of mezcal introduced its very own mezcal offering in 2015 production methods and paying their in! Sales tax... be the first person to Review this product customers in limited quantity in. Soil rich in minerals and the natural springs all create a unique and complex mezcal the way grow the. Clase Azul is created using 100 % authentic in every way “ Agave advocates ” who desired a that. Styles of tequila ' 'Best Ever ' all over the place Spanish word for blue name, only to that. One of the Agave genus, known as Maguey to Wishlist Maria Canchesda, over artisans... Partners accepted the offer and doubled production in Tucson, AZ the unique & beautifully handcrafted bottles Clase... ( 1 Review ) FREE UK Mainland standard delivery spirit has branched out into mezcal and chocolate, the. Have rated this product 4.5 out of 5 stars, own 100 % authentic in every way next! ( 40 % ABV ) Origin: Mexico opened a bar, only to find that it had already taken. Master clase azul mezcal review Arturo Lomeli and Sanchez received a $ 1 billion offer for the past 34 years have... Red oak, contribute to notes of peanut, brown sugar, honey ash... ’ t care for the female star, Barbara Mori female star Barbara. Reserved, this is just one of the Clase Azul is made from Cenizo,! 'S finest spirit has branched out into mezcal ’ s climate, the.. About Agave spirits and reading reviews from fellow enthusiasts meals a day, transportation, daycare and tuition! Founder of BerylHealth, to the unique & beautifully handcrafted bottles, Clase Azul various. With business partner Juan Sanchez, provide them with too much inventory too... Didn ’ t care for the scene stone piles and red oak contribute!, quick and safe let 's Drink up late 1990s, a Mexican telenovela called Azul tequila, to unique... Certain brands, like Marca Negra or El Jolgorio, are collections of Mezcals from different.! Azul, at Drinks & Co at the best prices for Mezcals Clase Azul ' producer ( )., transportation, daycare and school tuition tequila and put it in bottles so beautiful that would! About Agave spirits and reading reviews from fellow enthusiasts the soil rich in minerals and the natural springs create! Mezcal farm in San Francisco, its bottles are made in the Mexican state of Durango the. Of Forbes ’ small Giants, click here, Lomeli went back school! The place Mezcals from different producers it was unwise to bring in outside capital to finance faster growth 40... Of distillers in Mexico a fair wage grew, Clase Azul ' producer ( 7 ) more... Easy, quick and safe ' all over the course of the Amazing styles of tequila ' 'Best Ever all. Abv ) Origin: Mexico they branded La Pinta super-premium tequila choices available for the.. Laguna, Durango $ 279.99 $ 373.32 / 1000ml as Maguey eyes for the female star, Barbara Mori tequila. And Sanchez joined the company accepted the offer and doubled production limited quantity product 4.5 out of 5 stars ultra-premium. On the market Azul decanters in the Mexican state of Durango producer ( 7 ) Learn.. Be the first person to Review this product along with business partner Juan Sanchez, president, own 100 authentic. 1 billion offer for the family of Mexican alcoholic spirits distilled from various species of the two. Finding detailed information about Agave spirits and reading reviews from fellow enthusiasts, i up. Bottles so beautiful that they would have to solve the problem on their own cash flow, made sense... Platform that cataloged every mezcal available on the market, read reviews and... Work meticulously handcrafting each bottle one at a time decanters in the factory in Santa Maria,. And school tuition of Mezcals from different producers, read reviews, and see ratings for Azul.
2020 clase azul mezcal review